gender

This ad shows a stereotype about a man’s personality. It reflects the stereotype that boys should grow up to be people with caring, daring, creative and gentle personalities

Personality is determined by the environment, experience, and so forth, in which they grow, regardless of gender. A woman who grew up with her brother can be very masculine, and a man who grew up with her sister can be feminine. That is why it is not reasonable for us to determine the character of men and women in the stereotype and ask them for the role we expect.

The ad shows a strong woman with hard muscles, not a thin, weak-looking woman. This seems to be an advertisement against gender stereotypes.

When we imagine a woman, we would expect a slim figure with a large chest and hips, but with a slim waist. Conversely, when you imagine a man, you will expect a broad shoulder, muscular body and a strong lower body. Already we were obsessed with stereotypes about the appearance of men and women. Therefore, a woman with a bumpy arm muscle shouting “We Can Do It!” is fighting against stereotypes about women.

This advertisement shows the color of clothes according to gender stereotypes. In the ad, the girl is wearing a blue tee and the boy is wearing a pink one. The boy says to the girl, “You don’t like blue because you are a girl.” The girl then answers, “I like blue.” Because of old gender stereotypes, even the color of clothes determines our gender.

From an early age, parents instill gender stereotypes in their children If the newborn is a man, most people will give blue clothes, shoes, hats, etc. On the contrary, if a girl was born, people around her would naturally present pink clothes, skirts and toys. As we grow up, we naturally accept them without any doubt about gender stereotypes. In fact, even a girl who likes blue has to pretend to like pink because of people’s eyes. On the contrary, even a boy who wants to have pink clothes should be given a gift of blue and like it. As such, gender stereotypes affect the color of clothes, and actions outside them make everyone’s eyebrows frown. The ad well reflects the problem of this gender stereotype.

This advertisement shows a contrasting situation in the same place with different sexes. On the left, the man is wearing an apron in the kitchen. And he is watching his wife, who has just returned from work through the window, holding her daughter. On the contrary, the picture on the right shows a woman wearing an apron in the kitchen. And she is watching her husband, who has returned from work through the window, holding her daughter. Most people will think the right scene is more fitting and familiar than the left. We are determining the roles of men and women because of gender stereotypes. A case in point would be the idea that men should work outside and women should do housework inside.

Another interpretation is that while the man is cooking in the kitchen, the woman is taking care of the child in the living room. On the contrary, while the woman is cooking in the kitchen, the man is playing with the child in the living room. These scenes show that each person has different roles, depending on their environment, professional characteristics and personality, instead of dividing the person who works in the kitchen and the person who works outside, depending on their gender. Therefore, the advertisement emphasizes gender equality for roles, and is an advertisement against gender stereotypes.

This ad shows a good assumption. The boy is playing with a motorcycle, and the father is looking at him with satisfaction. Mom is holding a long-haired girl doll. This advertisement seems to have failed to reflect gender stereotypes.

Because parents don’t force their children to play with masculine toys. I think the mother has a little girl’s toy, but she is more likely to watch her child than to force him to play with it. If you look closely, the boy is touching the toy with a doll on his motorcycle. The atmosphere has failed to reflect gender stereotypes, but it is seen as an ideal family for a happy and sweet family regardless of gender.